Media Advisory

St. John's





When: Wednesday, September 5, 2018, at 11:00 a.m.                      

Where: The Theatre, The Rooms, 9 Bonaventure Avenue, St. John’s, NL                   

What: Press Conference and Official Launch                    

Who: The Hon. Brian Tobin, Campaign Chair, the Hon. Dwight Ball, Premier of Newfoundland and Labrador, the Hon. Seamus O’Regan, MP Gudie Hutchings, members of the Campaign Cabinet, members of Theatre  Newfoundland Labrador Board of Directors, and members of the arts and corporate community.

For almost 40 years, Theatre Newfoundland Labrador (TNL) has set the stage for magical experiences both here in this province and touring nationally and internationally. More than 12,000 people attend performances at their Gros Morne Theatre Festival (GMTF) held every summer in the community of Cow Head, in Western Newfoundland. Over the years award-winning writers, actors, and producers such as Petrina Bromley, Robert Chafe, Jillian Keiley and Bernie Stapleton have all worked and performed at the Festival, honing their skills to go on to great things. Today GMTF is acknowledged as a major Canadian theatre festival, a model for rural theatre companies and a key contributor to the sharing and preservation of important stories of Newfoundland and Labrador and, indeed, Canadian culture.

But, now the festival is facing a significant challenge, triggered in part by its own success. With over 250,000 people visiting Gros Morne National Park each season, many looking for an authentic cultural experience, the Festival is at capacity; some nights turning away as many people as it can accommodate. Not having been purpose-built, much of the existing facilities used to produce the Festival are cramped, inadequate and reaching the practical end of their life cycle.

The Set The Stage Capital Campaign is being launched to help build a new theatre facility in the beautiful rural community of Cow Head. Setting the stage for the next 40 years of finding and sharing important cultural experiences, this new facility will enable more ambitious productions to be performed, allow many more visitors to experience the Festival and provide opportunity for the wealth of young creative energy and talent to realize its full potential.

Please join us as we launch this important initiative in support of Theatre Newfoundland Labrador on Wednesday, September 5, 2018 at 11:00 a.m., at The Rooms. Members of the media are invited to attend; interviews can be arranged upon request.

Please direct media inquiries to:

June Perry

Pilot Communications

(709) 682-2682 or (709) 753-0794