Set the Stage Logo

Media Advisory | Mar 26th, 2019

St. John's, NL

March 26, 2019

When: Friday, March 29th, 2019 at 11:00 a.m.

Where: Emera Innovation Exchange, B2007A, 100 Signal Hill Road, St. John’s, NL

What: Press Conference and Reception

On behalf the of the Honourable Brian Tobin and his Campaign Cabinet, members of the media are invited to join Her Honour the Honourable Judy M. Foote, Lieutenant Governor of NL and Honorary Chair, Theatre NL, Premier Dwight Ball, MP Gudie Hutchings, Theatre NL Board, donors, family and friends for a special announcement. We will be honoured with the presence of our incredible and generous $1,000,000.00 naming sponsor for the Centre for the Performing Arts in Cow Head, NL.

For almost 40 years, Theatre Newfoundland Labrador (TNL) has set the stage for magical experiences both here in this province and touring nationally and internationally. More than 12,000 people attend performances at their Gros Morne Theatre Festival (GMTF) held every summer in the community of Cow Head, in Western Newfoundland. Over the years award winning writers, actors and producers such as Petrina Bromley, Robert Chafe, Jillian Keiley and Bernie Stapleton have all worked and performed at the Festival, honing their skills to go on to great things. Today GMTF is acknowledged as a major Canadian theatre festival, a model for rural theatre companies and a key contributor to the sharing and preservation of important stories of Newfoundland and Labrador and, indeed, Canadian culture.

But now the festival is facing a significant challenge, triggered in part by its own success. With over 250,000 people visiting Gros Morne National Park each season, many looking for an authentic cultural experience, the Festival is at capacity; some nights turning away as many people as it can accommodate. Not having been purpose-built, much of the existing facilities used to produce the Festival are cramped, inadequate and reaching the practical end of their life cycle.

The Set the Stage Capital Campaign was launched in September 2018 to help build a new theatre facility in the beautiful rural community of Cow Head. Setting the stage for the next 40 years of finding and sharing important cultural experiences, this new facility will enable more ambitious productions to be performed, allow many more visitors to experience the Festival and provide opportunity for the wealth of young creative energy and talent to realize its full potential.

Please direct media inquiries to:

June Perry
President and CEO
Pilot Communications
(709) 682-2682 or (709) 753-0794