Set The Stage Logo

Press Release

Corner Brook, NL

FOR IMMEDIATE RELEASE                                                         
Friday, November 30, 2018
Corner Brook, NL – Members of the local arts and business community, along with provincial and federal government officials, gathered at the Arts and Science Atrium at Memorial University’s Grenfell Campus this morning to celebrate a boost to the Set the Stage Capital Campaign for Theatre Newfoundland Labrador (TNL). Event emcee and Campaign Cabinet member John Risley joined Barry Perry, President and CEO of Fortis Inc., to announce $500,000 which will help build a future for theatre in Newfoundland and Labrador (NL).
“This campaign will build a new theatre facility in the beautiful rural community of Cow Head, NL,” said the Hon. Brian Tobin, Campaign Chair, “This is something we would not be able to do without the tremendous support of community partners like Fortis Inc. They place exceptional value on the arts in our province and understand the importance of preserving our culture and heritage. This campaign is about so much more than bricks and mortar. Fortis also recognizes the importance of creating opportunity for countless young writers, actors and production personnel. We offer our most sincere appreciation to Mr. Perry and the team at Fortis for their leadership in this campaign, and in our province,” he said.
“Fortis Inc. is very proud to support the Set the Stage Campaign. Theatre Newfoundland Labrador is taking the collective stories of our culture and heritage, and sharing them with audiences not just in Cow Head, NL, but around the world,” said Barry Perry, Set the Stage Campaign Cabinet member and President and CEO, Fortis Inc. “Our ability to preserve our culture is important not only to Fortis as a company, but to our employees and their families. This new facility will empower the artists at TNL to tell our stories for many years to come. I look forward to other members of the business community joining us to help us reach our goal.”
The campaign, which launched in September 2018, has received generous support to date from corporate and business leaders. “We have been very fortunate to receive some fantastic contributions, putting us on an early path to success,” said Tobin. “New Flyer Industries, Aecon Construction Group, Scotiabank and BMO Financial Group, among others, have all stepped up to help make this project a reality. We are now at $1.6 million raised in a little under 3 months, which I believe speaks to the value of this new facility amongst the business community.”
“We are very pleased to be here today to recognize the community leadership of Fortis Inc. in supporting this important cultural initiative and economic engine for our province,” said Premier Dwight Ball. “As a Province, we are very proud of our arts and we appreciate the vital role they play in our past, present and future as a people. This new facility in Cow Head will enable Theatre Newfoundland Labrador to continue their work in a world-class facility that is reflective of the cultural treasure that it is,” he added.
More information regarding the Set the Stage campaign can be found at

Please direct media inquiries to:

June Perry
Pilot Communications
(709) 682-2682
(709) 753-0794
For almost 40 years, they have set the stage for magical experiences. Formed in 1979, Theatre Newfoundland Labrador (TNL) is year-round, not-for-profit, professional theatre company dedicated to the creation of new plays for and about Newfoundland and Labrador, and to producing plays from the national and international repertoire that speak to a broader sense of place. One of their great successes has been the Gros Morne Theatre Festival (GMTF) in Cow Head, NL, which has enlightened and entertained audiences since 1995.
But, now the festival is facing a significant challenge, triggered in part by its own success. The Set the Stage Campaign will build a new theatre facility in the beautiful rural community of Cow Head, setting the stage for the future of theatre in Newfoundland and Labrador for many, many years to come.

Members of the Set the Stage Campaign Cabinet are:

The Honourable Brian Tobin, Chair
Gary Anstey
Paul Antle
Jim Burton
Brian Johnson
Dean MacDonald
Michelle Melendy
Barry Perry
June Perry
John Risley
Graham Watton
Anne Whelan
Derek Young